Royal Wolf Pops-Up at Open House Melbourne

Shipping container conversions have emerged as the new way to sustainably create exciting event spaces and a recent project Royal Wolf completed for this year’s Open House Melbourne, proves there are no limits to how the basic shipping container can be transformed. Open House Melbourne is a community based event that provides an opportunity for people to marvel at unique spaces and buildings across the city. In partnership with Royal Wolf, the 2014 event featured a special purple pop-up information hub housed in a modified 10 foot high cube container.

Complete with a serving area, external overhead awning, internal folding bench, lockable door entry, electrical outlets, lighting, air conditioning and vinyl floor covering, the transformed information hub provided the ideal space for Open House Melbourne volunteers to assist visitors with information about the event, tours and hand out programs.

Royal Wolf Executive General Manager - Sales and Marketing Alan McLaughlin, said their 10 foot kiosk is proving popular as a pop-up retail outlet and the Open House Melbourne information hub was a fantastic example of how shipping containers can serve a practical purpose and also encapsulate the theme of an event. “We customised this kiosk specifically for Open House, branding it purple to match their colour scheme and including logos of all the event sponsors.

It was then transported to the outside of City Hall in Melbourne, where it successfully attracted attention from visitors and passers-by. “Royal Wolf can transform containers to become pretty much anything, from food and beverage stalls, ticket sales hubs at festivals to merchandise outlets, pop-up shops and art displays. As they are strong, weather-proof and easily transported direct to site, our innovative units are ideal for whole range of commercial, corporate and sporting events,” Mr McLaughlin said.

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